❸ Plural
Year: 2023
Work: Brand Design
Credits: Done at Principal with Creative Director Bryan-K. Lamonde and Designer Julien Hébert
Plural, formerly known as Papier, is Montréal’s largest contemporary art fair.
Evolving beyond its origins, the fair now showcases a diverse range of media, including sculpture, digital art, installations, and works on paper.
Full case study and credits, on Principal’s website
Credits
Creative Direction: Bryan-K. Lamonde
Web Creative Direction: Bruno Cloutier
Design: Julien Hébert, Mali Savaria-Ille
Strategy: Pierre-Bernard Dow-Blanchet
Web Design: Nick Losacco
Development: Jules Renaud
Project Management: Justine Crépeau-Viau
Technology Direction: François Morin
Account Direction: Mathieu Cournoyer